Asmara, Inc. is a team of experienced spa professionals providing international consulting, management and auditing services for the spa industry since 1996.

The company’s founder and managing director, Charles Sutter, is a French Medical Doctor.

Our philosophy: Quality and Profitability

Our vision: Well-being through Pampering and Relaxation


- Concept development / Strategic objectives
- Functional layout / Recommendations to architects
- Furniture / Equipment / Supplies sourcing
- Menu creation / Professional products sourcing
- Business Plan / Financial projections
- Staff recruitment support / Training programs
- Policies and Procedures / Operations manual
- Pre-opening action plans and timetable


Our operations management services encompass every aspect of the spa operations and include the responsibility of ensuring that business operations are efficient in terms of using as little resource as needed, and effective in terms of meeting customer requirements.


We provide audit on on-going operations:

- Mystery shopping / Quality control
- Profit & loss statement analysis
- Purchasing, laundry & inventory systems
- Manning & payroll
- Retail sales strategies